The point where publishing meets the future...
Jonathan Nowell, President, Nielsen Book - Publishing Point Perspectives - November 2009
In this recent interview for The Publishing Point, Jonathan Nowell, President of Nielsen Book, speaks with Susan Danziger about what recent research findings are telling us about a wide range of industry issues. What do consumers think about ebook prices? What will be the impacts on the book industry of an aging population and a less affluent, time-starved generation of younger readers? How should publishers and booksellers respond to these demographic trends and how quickly should they expect book-buyers to return when the recession ends?
Views: 172
Favorite of 1 person
Comment
-
Comment by Pete Nikolai on November 11, 2009 at 6:32pm -
Takeaways: consumer behavior continues to be characterized by restraint; consumers expect downloads to be free; competition for consumer's time continues to increase; Nielsen is building an ebook panel to report ebook sales and will launch soon; authors will probably disintermediate publishers and bookstores by selling ebooks direct to consumers
-
Comment by Eoin Purcell on November 10, 2009 at 4:44pm
-
Excellent video,
The last two minutes especially!
Eoin
© 2013 Created by Susan V. Danziger.
You need to be a member of The Publishing Point to add comments!
Join The Publishing Point