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"Who's Reading Ebooks?" - Interview with Kelly Gallagher - Publishing Point Perspectives - October 2009

Kelly Gallagher, Vice President of Publisher Services at Bowker, speaks with The Publishing Point's Susan Danziger about what recent survey data is telling us about the e-book consumer. Using information collected directly from more than 4,000 consumers each month, Gallagher reflects on the behaviors of today's e-book buyers and offers some insights into how they may change in the future. Kelly gave a presentation on this topic to the BISG's 2009 Making Information Pay conference; the slides are available here.

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Comment by Tricia Roth on November 24, 2009 at 8:18pm
I think that Kelly hit the nail on the head in terms of the ability of consumers to manipulate the font size on their e-books. It is now possible for consumers to customize just about any product they own to their preferences. Despite popular thinking one size does not fit all in book publishing. The more choice publishers offer to consumers in terms of the formats the greater the chances that their titles will be read by all who want to read them. Print on demand coupled with automated typesetting technology allows readers to choose the font size that suits them best. At ReadHowYouWant, our 70 plus publishing partners have accepted our no risk proposition and are making their content available in 7 different sizes of Large Print, braille, DAISY and popular e-book formats. Feedback from readers indicates that they are grateful for these choices as they no have access to books they were never able to read before.
Comment by Pete Nikolai on November 6, 2009 at 1:39pm
Takeaways: Older readers have been the early adopters of ebook devices (PFN: perhaps due to their higher disposable income and the high price of devices) and seem to like being able to adjust the font size and the convenience of downloading ebooks; fiction has a larger ratio of ebook sales to print book sales than other categories--perhaps because they are text-driven rather than graphic-driven

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